Centellas (Spanish): a spark. A flash of lightning. The moment everything changes.
Senior Freelance Marketing and Communications Consultant. London.
Two decades helping organisations shift perceptions, build brands and own their narrative. Great work starts with a spark.
Hello, I'm Robbie.
I'm a freelance communications consultant based in London, working with agencies and organisations that need senior PR, content and crisis strategy without the cost of a permanent hire. Over almost two decades I've built digital PR programmes that earned tens of thousands of pieces of national coverage, taken a challenger health brand to number one share of voice in its category and led influencer campaigns that delivered measurable revenue. My focus now is on communications that work as hard in AI search as they do in traditional media, so the strategy I build today is designed to hold up as the way people find information keeps changing.
Learn more about me.
The Work
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Number 1 share of voice in category
Took Chemist4U from unknown to dominating national headlines in twelve months.
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16,000+ High authority backlinks earned
Delivering significant SEO improvements and 25,000+ pieces of national coverage across Uswitch, Confused.com and money.co.uk.
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Influencer marketing strategy that moved the dial
Delivered 200% follower growth and 5:1 ROI with up to 30% AER.
What I do.
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Communications Strategy
Consumer PR and corporate communications that build authority with media, stakeholders and AI search.
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Content Strategy and Editorial
Content frameworks and AI assisted production that scale without sacrificing quality.
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Crisis Communications Strategy
Clear process and calm counsel when the stakes are high and the margin for error is small.
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Influencer Marketing Strategy
Influencer partnerships that turn audience trust into measurable growth.
Thinking out loud on The Spark
Thoughts on strategy, the industry and where AI actually changes the job, written on The Spark.
